Now, I know that I haven’t been around in the YA novel scene for all that long, but I’ve had a very quick education in the ways and inner workings of this industry. In a Web 2.0 world, Internet users have become used to making their own content – whether it is their blogs or video. If everyone has the power to create online, then does this mean that video artists will become obsolete? Will YA authors look to their own devices nine times out of ten to make their next YA book trailer for example?
I bring this topic up for discussion because I recognize that as with all forms of viral marketing, it is quite possible for something that is made on a camera phone with very low resolution footage and poor camera technique to reach millions of views on YouTube. Despite this fact, when you are interested in branding anything – whether it be a product (like your latest YA novel), a service or even yourself – the quality and professionalism of the final video (or lack there of) matters. If your YA book trailer looks like it was thrown together in a matter of minutes, then those who you want to make your audience will quickly pass you by for something else instead.
At the same time, you can spend every last dollar of your budget and still go nowhere if you don’t have an idea to back it up. I mean let’s face it, you know that if your latest book doesn’t have the creative spark to peak the interest of the multitude of readers that it likely won’t sell, so why would anyone think that a humdrum book trailer would do the trick? You don’t have to spend a lot of money to create your next teen book trailer. You just have to be able to come up with an idea that will get people talking about it and passing it on to their friends with messages, like the one that I received from my friend and YA author Jill Murray, “It’s romance, not YA, but you gotta check out this book trailer.”
I did just that and felt the need to pass on the trailer for The Stud Club Trilogy to everyone who reads my blog as well. You’ll be laughing as much as I was:
As I mentioned above, this video had me laughing out loud time and again, and I think it’s a perfect example of what is possible. Tessa Dare has taken her story and presented it in a whole new, clever and imaginative way, one that will stick with me as a means to measure all other book trailers. Dare may have been creating something for the romance genre, but YA authors can and should be inspired by her to do something outside of the ordinary. Thanks again to Jill via @MaureenMcGowan for turning me on to Dare’s trailer!