YA Book Trailers Redux

Now, I know that I haven’t been around in the YA novel scene for all that long, but I’ve had a very quick education in the ways and inner workings of this industry. In a Web 2.0 world, Internet users have become used to making their own content – whether it is their blogs or video. If everyone has the power to create online, then does this mean that video artists will become obsolete? Will YA authors look to their own devices nine times out of ten to make their next YA book trailer for example?

I bring this topic up for discussion because I recognize that as with all forms of viral marketing, it is quite possible for something that is made on a camera phone with very low resolution footage and poor camera technique to reach millions of views on YouTube. Despite this fact, when you are interested in branding anything – whether it be a product (like your latest YA novel), a service or even yourself – the quality and professionalism of the final video (or lack there of) matters. If your YA book trailer looks like it was thrown together in a matter of minutes, then those who you want to make your audience will quickly pass you by for something else instead.

At the same time, you can spend every last dollar of your budget and still go nowhere if you don’t have an idea to back it up. I mean let’s face it, you know that if your latest book doesn’t have the creative spark to peak the interest of the multitude of readers that it likely won’t sell, so why would anyone think that a humdrum book trailer would do the trick? You don’t have to spend a lot of money to create your next teen book trailer. You just have to be able to come up with an idea that will get people talking about it and passing it on to their friends with messages, like the one that I received from my friend and YA author Jill Murray, “It’s romance, not YA, but you gotta check out this book trailer.”

I did just that and felt the need to pass on the trailer for The Stud Club Trilogy to everyone who reads my blog as well. You’ll be laughing as much as I was:

As I mentioned above, this video had me laughing out loud time and again, and I think it’s a perfect example of what is possible. Tessa Dare has taken her story and presented it in a whole new, clever and imaginative way, one that will stick with me as a means to measure all other book trailers. Dare may have been creating something for the romance genre, but YA authors can and should be inspired by her to do something outside of the ordinary. Thanks again to Jill via @MaureenMcGowan for turning me on to Dare’s trailer!

  5 comments for “YA Book Trailers Redux

  1. Jill Murray
    April 29, 2010 at 6:04 am

    My own trailer for Rhythm and Blues is over here:

  2. The1stdaughter
    April 29, 2010 at 1:02 pm

    Oh my! That was hilarious! Although I am a little disturbed about my little girl playing with her future Barbie dolls and what they will be doing behind her back. LOL. Loved the Guess Who? game as well.

    Anywho…I completely agree with you. This is almost a necessity anymore and this just goes to show you can put anything together with a minimal budget. Great post!

  3. Emily Ellsworth
    April 29, 2010 at 1:14 pm

    LOL! I don’t read romance, but that was awesome! I absolutely admire the author for putting that together.

  4. April 29, 2010 at 4:42 pm

    Thanks for adding your trailer Jill. I saw it on FB when you originally posted it, but I think it’s a good example of how a writer can create their own promotional content and still have something that has great presentation value.

  5. April 29, 2010 at 5:17 pm

    Glad that you liked it Danielle – the trailer and my post itself as well! : ) I’ve read some articles about self-promotion (in the graphic design field) in the past and know people often feel embarrassed about it. In the publishing industry, as you say, it has become essential now to have a book trailer. Everyone else in the YA book world is doing it, so it’s just a matter of how you put it together.

    Emily, thanks for your comment! I admire Tessa Dare’s work with this trailer too. It’s quite clear that she wants to do something professional, but in a way that doesn’t have to be so serious. It’s something I admire because sometimes I’m a little too serious myself. :)

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