Last week, I posted the two book trailers that Penguin created for Gayle Forman‘s debut novel, If I Stay. The first one was nearly one minute long, and was filled with a lot of superscript words from start to finish, and it was created to promote the hardcover edition of the novel. Having already read the novel, this trailer appealed to me as it pulled at my heart strings and offered a somewhat nostalgic look at the novel. However, when I asked my readers to compare it to the second version created to promote the paperback version, all but one person said that they preferred the second one. Mind you, the remaining one person didn’t say they liked the first one more, they just said they liked them both, but even they admitted that the second one was more attention getting.
After letting my readers have at If I Stay‘s trailers, it made me interested in seeing what advice and suggestions you can offer authors and publishing companies about the videos they create to market their books. This test might not stand up against pure statistical analysis (then again, who am I to say either way), but at the very least, if my readers can give their opinions on the subject, it could way for publishers, publicists and authors to do a market test while they simultaneously get additional publicity for their books. If you’re interested in having your book trailer featured on an upcoming Tuesday, just email me!
This week, I have the book trailer of an upcoming novel that is unlike nothing else I’ve ever read and reviewed for YABookShelf.com. Arctic Thunder features a 14-year-old boy named Mike, who lives in St. Albert, Alberta and his lacrosse team has just won the Albert Provincial championships. As he is still getting over the euphoric feeling, his dad tells him that they’ll be moving to Inuvik, Northwest Territories in Northern Canada, which is devastating because they’ve never even heard of his favorite sport. Now you may not be a lacrosse fan, but in my opinion, the energy and drama that the ArcticThunder trailer packs into a short time definitely grabbed my attention. Let me know what you think of it!
Robert Feagan‘s third novel, Arctic Thunder will be in stores across North America on September 26, 2010, so if this trailer appeals to you (or seems like something that a male teen reader you know would like), then look for it then.
Melissa has always been a voracious reader of fiction and has an M.A. in English Literature to prove it. Like many other adults, she got caught up in the young adult crossover fiction phenomenon. Now, one of her great joys comes from sharing her love of YA lit on this popular review site. Come with expectations of intellect, magic, and honest reviews, and you won’t be disappointed.
