Typically, I post a book trailer or two that have caught my eye each week, usually for the same book. Today, however, I was feeling like offering my readers a bit of a change for the norm. Routine is okay, but every once in awhile you need to change things up a bit to keep them interesting, so I’m going to present you with two very different book trailers today. One is for a book that was released last week, but might have gone under the radar, and another is for a YA novel that was just released today, but already has over 1,500 fans on Facebook due to an innovative and interactive marketing campaign. I thought that if I put the book trailers of two paranormal October releases head to head, you would have the chance to get to know a new book AND comment on what works and what doesn’t in the book trailers for each of them. Sound good? Well, let’s get started then!
First is the book trailer for a novel that has been getting a lot of exposure recently, including a mention in the article, called “Book Trailers Go Viral” by Shannon Donnelly. Yes, I’m talking about Andrea Cremer‘s debut YA novel, Nightshade, which is celebrating a book birthday yesterday. (Happy Book Birthday, Andrea!) I know that many of you, myself included, have been active participants in the Facebook video prequel campaign that concluded last week, but have you had a chance to check out the book trailer put together by Penguin Young Readers yet? Perhaps you have because over the last seven months there have been over 4,200 views of it, but maybe you haven’t or have forgotten it. Check it out now:
So now that you’ve had a chance to check out the Nightshade book trailer, what do you think about it? If you’ve read my trailer posts regularly, then you’ll know that I thoroughly appreciate book trailers that do more than just show photo stills or video with settings and characters that might corespond to the characters in the novel, especially when the same characters are depicted as different people throughout the video. From the simple and ominous music to the animated purples, pinks and vector images that match the book cover and themes, I think that this trailer does a good job of invoking Cremer’s novel without giving everything away. It builds mystery and interest, rather than tells us the major highlights of the novel. For me, this type of trailer wins big points that others lack. Moreover, the use of key quotations from other novelists with similar stories, I think this trailer has a good chance of appealing to the target audience.
How do you think it compares to the book trailer for Pamela Keyes‘ novel The Jumbee? In case you haven’t heard of this novel, it’s about a girl named Esti, who starts theater school on Cariba, wanting to escape the shadow of her famous, late father. In the darkness of the theater, she comes in contact with an alluring phantom voice – Alan – who becomes her teacher as she struggles to resist her attraction to Rafe, the local bad boy. This retelling of The Phantom of the Opera with a bit of Romeo And Juliet thrown in in the midst of a lush Caribbean setting is sure to delight you. But check out the book trailer now to see if you think it lives up to or beats the Nightshade trailer now:
From the rhythmic music of the trailer to the beautiful beach video that we see at the trailers beginning, I was definitely set to like what I saw in The Jumbee. However, as the trailer switches to a video of a tropical storm with flashes of the phantom and Rafe, it started to seem a little cheesy to me. I also feel that there is a little too much description in the videos superscript by this point.
Do you agree? Or do you think that the construction of this video is better than the one for Nightshade because it tells more of the storyline? Take the time to explore both trailers and let me know which one you think sells it’s respective book better. I’d love to hear your thoughts, but I think that it will also be useful info for the publishers and authors themselves. Does Nightshade‘s trailer win out or do you prefer The Jumbee‘s trailer? Give your opinion for this book trailer head-to-head competition!