Tyger, Tyger Vs. Matched Book Trailers

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When I first heard about Tyger, Tyger, and Matched, I couldn’t help but think of a couple other texts that have a place in my heart, namely the William Blake poem, “The Tyger” and Aldous Huxley’s Brave New World. If you are familiar with these classic texts, then you’d know that the opening line of Blake’s poem is the name of Kersten Hamilton‘s new YA novel and while many of the qualities of Huxley’s world and that of Ally Condie‘s are different, there are similarities, such as having one’s major life decisions being made by the society and having access to drugs that can feed, calm, and…hmm…oh…what does the red pill do again?

Rather than write a dissertation on the similarities and differences of Blake and Hamilton, Huxley and Condie, however, this post – like most of the ones I write on Tuesdays – is about comparing, contrasting, and finally having you – my readers – select your favorite of the two book trailers created to promote these new teen novels. Let’s check out the first one, shall we:

With it’s simple concept that doesn’t give away anything more than the basic concept of Condie’s novel, the one that you have probably heard about if you’ve heard anything about this book already, the book trailer made to promote Matched is effective in my opinion. With it’s suggestion of a world of touch screens and decisions about love, work, and death made by the society rather than individuals, the trailer helps color the way that you’ll see the story to some degree and of course, gives an idea of what the characters of Cassia, Xander, and Ky might actually look like. Combined together, these elements create some interest in the story, but they don’t spoil what will actually happen in the novel itself, which is one thing that some trailers unfortunately do. Finally, the selected colors used for the “computer screen” match the colors used in the book cover, which, is pretty cool in my opinion. What do you think? Did the book trailer make you want to check out the book when it’s published on November 30th?

Now that you’ve seen the first trailer, check out the one for Tyger, Tyger because, well, this is about comparing, right:

Personally, I find that the look of this half live action, half animated (possibly CGI) book trailer, when coupled with the voice over, really holds together. It gives the trailer (and the book it’s promoting) something akin to epic proportions, which I don’t think the Matched trailer achieves. At the same time, it doesn’t really give everything away, or it doesn’t appear to do so. Sure, there is some sort of a portal and there is a big change in the main character’s life, but what exactly those things amount to isn’t really clear. Don’t you want to find out what’s behind the door – whether it should have existed or not? I know I am.

So which one of these trailers did it for you? Which one makes you want to pick up the book? Do you want to read both – great, but what trailer do you like best? Give your vote and we’ll see which November release uses the book trailer medium to the best effect!

  29 comments for “Tyger, Tyger Vs. Matched Book Trailers

  1. November 23, 2010 at 6:22 pm

    I love them both. I really can’t decide! I especially love the music for both of them.

  2. November 23, 2010 at 6:22 pm

    I’m sad to say I didn’t like either trailer! I hate when they show you the character’s faces and both did it. This peeve is why I love the American trade paperback covers for the Poison Study books by Maria V. Snyder. They really allow you to imagine the characters in your own way.

    I did, however, already read Matched and I thought it was *spectacular*. On par with The Giver. I try not to make these comparisons lightly (I hate when people say something is “the new Harry Potter” and esp. if it really isn’t!)

    *despite* the trailer, I really really want to read Tyger Tyger. I will definitely bump it up on my TBR shelf! Thanks for the article!

  3. November 23, 2010 at 6:30 pm

    Thanks for your comment, Aylee. The music wasn’t something that I mentioned in my article, but they are both really dramatic. I think I prefer the music for Tyger, Tyger, if only because it starts slowly and builds up throughout the trailer, but the music for Matched definitely fits with the rest of the trailer. I’m glad you made me go back and listen/watch them again.

  4. November 23, 2010 at 6:35 pm

    Thanks for letting me know your thoughts, Alethea. I agree with you in that I don’t always like when a trailer has a face associated with the book because it does really color how you imagine what he/she looks like. For me though, I usually resist it a little more when the character is represented as looking one way at one moment and then is shown with a different model later. If anything, I want to have consistency with not only the description of the book, but also within the trailer itself.

    I haven’t yet read Giver, but I have also read Matched and agree with you that it’s really great. Can’t wait for the next book in the series (and for the moment when I can reveal my review of Condie’s book to you and the rest of my readers. I hope that you enjoy Tyger, Tyger just as much – I’m looking forward to reading it as well.

  5. Lauren M
    November 23, 2010 at 6:43 pm

    I’m going to have to go with the Tyger Tyger trailer! I loved the CG effects, and the whole thing really reflected the adventure of the novel.
    The Matched trailer was nice, too, but I didn’t really like Cassia’s voice (I’m so picky).

  6. Enna Isilee
    November 23, 2010 at 6:49 pm

    Oh, Matched wins, hands down.

    The Tyger, Tyger trailer was ANNOYING! It didn’t tell me ANYTHING about the book and was just full of vague statements. I didn’t like the narrator’s voice.

    I didn’t feel super motivated to read Tyger, Tyger, and I still don’t. The trailer didn’t push me away from the book, but it didn’t pull me towards it either.

  7. November 23, 2010 at 7:34 pm

    We’re all picky, Lauren, but one of the things that I really love about creating posts like this one is that I get to reveal some of my own preferences and my readers inevitably do the same. Personally, Cassia’s voice didn’t bother me, but I did also enjoy the CGI aspects of the Tyger, Tyger trailer. I haven’t yet read it, but the trailer reminded me of some of the adventure books and movies that I liked as a child, so I’m glad that you say it reflects this aspect of the novel itself.

  8. November 23, 2010 at 7:41 pm

    Ha! It’s funny that you say you found the narrator’s voice for the Tyger, Tyger trailer annoying because Lauren, one of the other commenters said that she didn’t like Cassia’s voice in the Matched trailer. I guess it just points to how our pet peeves really affect our choices and preferences. *interesting observation*

    It’s good to know what you didn’t like about the Tyger, Tyger trailer, including that it didn’t affect your decision to read or not read the book and that you preferred the Matched trailer. But it makes me wonder what did you like about the latter – you just said it won hands down.

  9. November 23, 2010 at 11:19 pm

    I liked Matched better. I have been liking this trailer for a while, and it really makes me want to read Matched even though I read some negative reviews of it.

    The Tyger Tyger trailer was too fancy for me. It had *too many* special effects! It was like an actual movie trailer. It had actual mermaids, strange beasts, ninjas etc! It made me feel like the book was written by a one-million dollar bill. Like the publishers decided that this is the book that they want to be the next Twilight and they’ll pay whatever they have to in order to make that happen. I know this makes me sound really picky and contrary, but that’s what I was thinking. Also I’m still not really sure what the book is about. Something about “What if. . . [lots of stuff!]” But, just in case whoever made the book trailer is crying now, the trailer still makes me want to read Tyger Tyger. I just liked the Matched one better.

  10. November 23, 2010 at 11:47 pm

    Thanks for your comment, Nora. I’m glad that you like the Matched trailer and that you said it makes you want to read the book, even though you’ve read some negative reviews. Personally, I just read it (review to come soonish), and I liked it a lot. I hope you enjoy it, too.

    I think it’s normal for readers to have things they like and don’t like about trailers, and I don’t think that because you think this one is too fancy in your estimation that you’re being too picky or contrary. Still, I think it’s really nice of you to think of the person who created the trailer when you state that the trailer still makes you want to read Tyger, Tyger. It makes your statement seem really balanced. Thanks again! :)

  11. November 24, 2010 at 12:17 am

    Well you’re welcome then, haha. I just gave them another watch and I think Matched edges out Tyger, Tyger a bit.

  12. November 24, 2010 at 12:24 am

    What is it about Matched that makes it edge out Tyger, Tyger slightly, Aylee?

  13. November 24, 2010 at 1:11 am

    First, let me say that I love the Matched trailer — I love the mystery of it. I love the way she seems trapped *inside* the screen at the end. And I confess that I am dying to read Matched. Just a few more days until it is out….

    I won’t vote, of course, because Tyger Tyger is my book. :) So I would be prejudiced.

    I’m not sure if it is kosher for an author to come on and comment here, so if this is out of line, Melissa, please make this comment disappear!

    But I must say that I am loving this conversation. Nora, I am glad that you want to read Tyger Tyger — your comments on the Tyger Tyger trailer actually made my day. Because this trailer wasn’t made by the publisher.

    It was made on an author’s budget by people who simply loved the book. I spent all the money I had saved up to go to a writers conference in New York on it.

    Everyone who worked on the trailer gave me over and above anything that I could ever afford because they fell in love with Tyger Tyger.

    The music (which I *love*) was written specifically for it by Eric Owyoung of Future of Forestry after he read the novel. Cris Loope of ThisFactory.tv was the mastermind and director. This is his first fiction trailer.

    It makes me smile to think it looks like the book looks like it was written by a one-million dollar bill. It was just me. I didn’t even get one of those big advances. Didn’t even have an agent. Just a book I loved.

    The next Twilight would be nice…but in reality I am hoping to make enough money to go to that conference in New York next year!

  14. November 24, 2010 at 1:37 am

    It’s totally kosher for an author to stop by and comment here, and I’m really excited that you did, Kersten. You’re right Cassia does seem to be trapped *inside* the screen toward the end of the Matched trailer. I hadn’t thought about it, but when you say it, I realized it, which I think is pretty interesting given the concept of the novel itself.

    Glad that you’re enjoying the conversation that has being on with Ally Condie’s and your book trailer. I also love all the info you gave me and my readers about the book trailer itself, it’s budget and the people who worked on the music and directing it as well as the book itself. It’s rare to have access to these details, but it definitely helps give a context to what we got to see, hear, etc. I’ve had an eARC of Tyger, Tyger, which I wanted to read at some point, but seeing the trailer today definitely made me want to check out the book next – once I finish the book I’m currently reading.

  15. November 24, 2010 at 1:49 am

    Yes, I thought that the ending of the matched trailer was a perfect metaphor for being trapped in the ‘machine’. Very well done!

    Working on the book trailer with Eric and Chris was so much fun — a chaos of creativity. And, Lauren is right, the whole thing really does reflect the adventure of the novel. :)

    I’ll look forward to your comments after you read it.

  16. Alicia
    November 24, 2010 at 10:26 am

    Since you first posted about Matched I’ve been wanting to read that book and the trailer makes me want to read it even MORE now. I’ve been hoping that the library gets it (or maybe someone will have a giveaway…??? LOL) I like that the trailer sort of just sets the story up without getting into too many details.. leaves you wanting more.

    The Tyger, Tyger trailer leaves you wanting more too… but I’m not really hooked about the book like I am about Matched. I actually had to watch Tyger Tyger a few times just to understand what the book is about. So I guess having said that, I think the Matched trailer is better since I caught the premise on the book the first time through.

  17. November 24, 2010 at 11:04 am

    Glad that you had such a great experience working with Eric and Chris on the trailer, Kersten. I’m sure that creative teams aren’t always well matched, but when they are, magic happens. I’m definitely looking forward to reading Tyger, Tyger as well now to see how I think the trailer matches up to the adventure of the novel that Lauren spoke of.

  18. November 24, 2010 at 11:07 am

    Thanks for your comments on both trailers, Alicia. I agree with you that the “leaves you wanting more” aspect of a trailer is the most important thing, and it’s clear from the discussion that’s been happening here that for some people it pushes them more one way or the other. Thanks for mentioning that you had to watch the second trailer several times to understand what the book would be about – I’m not sure that everyone felt that way, but I think it’s a good bit of feedback to Kersten and the other individuals who worked on it.

  19. November 24, 2010 at 11:17 am

    I love the Tyger Tyger trailer. I agree with what you said about it being epic- and since I’ve read the book I can tell you the book is epic, too! What I like about the trailer is the feelings it inspires- it gives you a sense that the book is full of adventure, danger, magic and romance. And it is!
    I love the imagery, especially the cat-sidhe outside the grate.

    I suppose that what I prefer about the Tyger trailer over the matched trailer is its ability to make me *feel* something.


  20. November 24, 2010 at 3:31 pm

    Thanks for your detailed comment, MegWi. Your enthusiasm for the trailer, and for the book in particular, is certainly catching. :)

  21. November 24, 2010 at 4:57 pm

    I have been thinking about this — about the genius and magic of creativity. You can’t *buy* genius. You can only inspire it. Both Chris and Eric have have a huge amount creative genius in them.

    Somehow, something in Tyger sparked that. It inspired their genius, and this trailer was the result.

    I love it when that happens!

  22. November 24, 2010 at 5:24 pm

    Oh, and I should probably add that in the creative arts, I don’t think perfection and genius are not the same thing. I’m still trying to sort out what the difference is —

  23. November 24, 2010 at 11:16 pm

    Wow! This is so fascinating! Gee, I really put my foot in my mouth. I would never have guessed that an epic trailer like that could be made by the writer.

    Kersten Hamilton, you and your team, like, outdid Hollywood. The music is perfect, which I didn’t mention before because I was too busy grumbling about a million dollar bill. Now I am MORE looking forward to reading Tyger Tyger and I was looking it up on Amazon. My girlfriend is Irish and she has told me some legends about Fionn mac Cumhaill, and I think a story in some way connected to those legends sounds awesome.

  24. November 25, 2010 at 12:15 am

    It is pretty impressive, and like you Nora, I never would have guessed that it was financed by the author either until Kersten mentioned it her on my site. I didn’t realize that Tyger, Tyger was based on Irish legends in any way – I didn’t know much about it – but it makes it even more appealing. :)

  25. November 25, 2010 at 1:09 am

    Nora, I don’t think you put your foot in it at all. I had no idea that this was possible, either. The trailer *does* reflect the book — which is completely different from what you expect, too.

    But if you could see the idea we started with, and how it morphed… I’m still floored. That’s what I was rambling about up above in my disjointed sentences about inspiration and genius. These guys just..caught… fire. I can’t even explain it. But I am thankful for it!

  26. November 25, 2010 at 9:52 pm

    Well, it’s possible that I’m being influenced by all the hype that has been surrounding Matched these past few months. Haven’t read the book yet but I sure hope it lives up to the hype!

  27. November 25, 2010 at 10:45 pm

    I have recently read Matched, Aylee, and I can definitely say that for me, it lives up to the hype. Hope you enjoy it, too. :)

  28. Dia
    December 28, 2010 at 1:33 am

    I read Matched while shopping around. Well, actually, I skimmed it. It brought out a strong sense of unwanted nostalgia that I was back in fourth grade reading the Giver. The first page with the pills was a dead giveaway reminding me of the scene in the Matrix. The atmosphere felt like it was set in the middle of the Hunger Games and I really didn’t care in the end which guy she would end up with. :( personally I liked Xander but it seemed like the book was pushing toward Ky.
    Will I read the sequel ( I’m assuming due to the cliffhanger)? Probably, if I have time, but more likely I’ll just ask someone to find out who she ends up with. Tyger Tyger however looks neat! Just haven’t spotted it on shelves yet. Btw I liked your post! Very interesting :D

  29. December 28, 2010 at 11:58 am

    Thanks for your comments on your experience of reading Matched, Dia. I believe that it is planned as a trilogy.

    Yes, Tyger, Tyger does look pretty neat, and I’m looking forward to reading it myself. Hope you find yourself a copy soon. Glad you appreciated the post! :)

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