When I first heard about Tyger, Tyger, and Matched, I couldn’t help but think of a couple other texts that have a place in my heart, namely the William Blake poem, “The Tyger” and Aldous Huxley’s Brave New World. If you are familiar with these classic texts, then you’d know that the opening line of Blake’s poem is the name of Kersten Hamilton‘s new YA novel and while many of the qualities of Huxley’s world and that of Ally Condie‘s are different, there are similarities, such as having one’s major life decisions being made by the society and having access to drugs that can feed, calm, and…hmm…oh…what does the red pill do again?
Rather than write a dissertation on the similarities and differences of Blake and Hamilton, Huxley and Condie, however, this post – like most of the ones I write on Tuesdays – is about comparing, contrasting, and finally having you – my readers – select your favorite of the two book trailers created to promote these new teen novels. Let’s check out the first one, shall we:
With it’s simple concept that doesn’t give away anything more than the basic concept of Condie’s novel, the one that you have probably heard about if you’ve heard anything about this book already, the book trailer made to promote Matched is effective in my opinion. With it’s suggestion of a world of touch screens and decisions about love, work, and death made by the society rather than individuals, the trailer helps color the way that you’ll see the story to some degree and of course, gives an idea of what the characters of Cassia, Xander, and Ky might actually look like. Combined together, these elements create some interest in the story, but they don’t spoil what will actually happen in the novel itself, which is one thing that some trailers unfortunately do. Finally, the selected colors used for the “computer screen” match the colors used in the book cover, which, is pretty cool in my opinion. What do you think? Did the book trailer make you want to check out the book when it’s published on November 30th?
Now that you’ve seen the first trailer, check out the one for Tyger, Tyger because, well, this is about comparing, right:
Personally, I find that the look of this half live action, half animated (possibly CGI) book trailer, when coupled with the voice over, really holds together. It gives the trailer (and the book it’s promoting) something akin to epic proportions, which I don’t think the Matched trailer achieves. At the same time, it doesn’t really give everything away, or it doesn’t appear to do so. Sure, there is some sort of a portal and there is a big change in the main character’s life, but what exactly those things amount to isn’t really clear. Don’t you want to find out what’s behind the door – whether it should have existed or not? I know I am.
So which one of these trailers did it for you? Which one makes you want to pick up the book? Do you want to read both – great, but what trailer do you like best? Give your vote and we’ll see which November release uses the book trailer medium to the best effect!