Thorough her book trailer, Tessa Dare presents her story in a new and exciting way, which will stick with you long after the push for this viral marketing campaign is forgotten. Should YA book trailers be striving for the same thing?

If you haven’t read it yet, then TheBoyInTheStripedPajamas is a great, new tale about the Holocaust as seen through the eyes of a nine-year-old boy who has an SS officer for a father. Despite the divides of race and politics, the young Bruno develops a lasting friendship with Shmuel, a Jewish boy in the concentration camp that his Bruno’s father runs.

Once again, I’ve been privileged to find three great contests, but if you want to get in on the free YA giveaway love, then you need to act fast! One of the offers for Leah Cypess’ novel Mistwood,which you can find on Amy Brecount White’s website, closes tonight at midnight EST. You’ll have a few [...]

Yes, the wait is over! I know that we haven’t been around for all that long, but it was time for some cross promotion on Facebook as well as Twitter. If you like YA Book Shelf, why don’t you show your love with pride on your Facebook profile? For the time being, our YABookShelf Facebook [...]

If your cell fell into a fountain and gave you the chance to call your younger high school self, then what would you say? What would you do? Twitter follows went wild for the Dear HS Self and #gimmeacall posts on the week of April 19th, but did the message for Sarah Mylnowski get out there? We discuss what would constitute success in an online book marketing campaign.

Journey back to 1643 to bear witness to Sally Gardner’s enchanting and modern fairy tale for young adults, otherwise known as I, Coriander. It’s no wonder that it received the Nestlé Children’s Book Prize Gold award for 2005.